store retailing

Customers find their own goods, although they can ask for assistance.

These retailers carry more shopping goods and services such as credit and merchandise-return privileges.

Self-service is the cornerstone of all discount operations. Many customers are willing to carry out their own “locate-compare-select” process to save money.

Salespeople are ready to assist in every phase of the “locate-compare-select” process.

Customers need more information and assistance.