1.
Salespeople are ready to assist in every phase of the “locate-compare-select” process.
2.
Customers need more information and assistance.
3.
These retailers carry more shopping goods and services such as credit and merchandise-return privileges.
4.
Self-service is the cornerstone of all discount operations. Many customers are willing to carry out their own “locate-compare-select” process to save money.
5.
Customers find their own goods, although they can ask for assistance.